Oriental Yuhong: Accelerating Global Expansion with Integrated Building Solutions

2025年上半年，东方雨虹在东南亚市场强势发力，连续完成四项标志性突破，从马来西亚产研物流基地试产成功、专卖店落地，到越南5万㎡工业屋面改造项目中标，再到槟城新品发布会引发行业关注——东方雨虹正以“产品+技术+服务”三位一体的综合能力，推动中国建材标准走向世界。

In the first half of 2025, Oriental Yuhong made a bold stride in Southeast Asia with four major milestones—the trial production launch of its Malaysia-based R&D and logistics center, the opening of its first flagship waterproofing store in Malaysia, a landmark 50,000㎡ roofing renovation project in Vietnam, and a new product release event in Penang. Together, these events reflect Oriental Yuhong's shift from “going global” to truly “going local”.

🏭 本地化布局：构建全球服务力

Local Manufacturing + Local Presence = Global Impact

在全球产业链重构背景下，东方雨虹不再只是“产品出口商”，而是通过“本地研发+制造+服务”模式，深度嵌入目标市场。马来西亚基地的投产与专卖店开业，不仅优化交付时效，也标志着从“卖产品”到“卖方案”的质变。

With shifting global supply chains, Oriental Yuhong moves beyond product export to become a solutions provider. Its Malaysia facility and flagship store enable faster delivery, deeper localization, and seamless end-to-end services—from R&D to after-sales.

🏗 标杆项目：用实力赢得东南亚市场

Benchmark Projects That Speak for Themselves

在越南，东方雨虹团队成功中标BW Industrial旗下建筑的5万㎡屋面翻修项目。项目采用公司自主研发的TPO防水系统，面对高温、高湿、盐雾等挑战，展现了“中国标准”的适应性与领先性。

In Vietnam, a 50,000㎡ industrial roofing project for BW Industrial showcases Oriental Yuhong’s TPO waterproofing system, adapted to extreme climate conditions. This is more than a contract—it's proof of China's engineering standards thriving in international markets.

🧪 新品落地：专为东南亚设计

Products Engineered for the Tropics

在马来西亚槟城的新品发布会上，外露防水系统、无尘瓷砖胶、抗裂填缝剂等新品一经亮相即获关注。这些产品根据东南亚气候与建筑习惯深度改良，不仅是“输出技术”，更是“共建生态”。

New products launched in Penang, such as exposed waterproofing systems and anti-crack adhesives, are customized for Southeast Asian climates. These aren't simple tech transfers—they represent co-innovation with local markets.

🌏 战略内核：从“走出去”到“走进去”

From Export to Embedded Presence

东方雨虹正从传统的制造输出模式中突围，在海外打造“有基地、有专卖、有项目、有产品力”的生态体系。品牌力、交付力、产品力三位一体，不仅赢得市场，更赢得信任。

Oriental Yuhong is building a full ecosystem overseas—with local production hubs, brand showrooms, landmark projects, and differentiated products—strengthening its presence not just in supply chains but in customer minds.

📌 关键词 / Keywords

• 建筑建材出海 / Building Materials Export
• 防水系统 / Waterproofing Systems
• 马来西亚制造 / Made in Malaysia
• 本地化运营 / Localized Operations
• 工业屋面解决方案 / Industrial Roofing Solutions
• 中国制造全球化 / Globalizing Made in China

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