茶颜悦色（Teayan）｜让东方茶文化“喝”进北美生活
Teayan – Bringing the Elegance of Oriental Tea Culture to North America

🧭 行业标签 / Industry Tags

新式茶饮｜休闲零食｜国潮文创｜零售出海｜北美市场
New Tea Beverage | Snack Food | Cultural Retail | DTC Export | North America Expansion

🌍 出海信息 / Overseas Market Info

• 出海地区 / Region: 北美（美国、加拿大）
• 出海路径 / Strategy: 跨境电商零售出海
• 渠道布局 / Channels: Shopify 独立站、Amazon、TikTok Shop、Walmart、Weee、Yamibuy 等平台

🛍️ 主营产品 / Key Products

• 精品茶叶、茶粉冲饮
• 热销零食：干脆面包丁、碧根果、益生菌软糖
• 文创周边：明信片、手账本、茶具礼盒、香氛

🤝 合作意向 / Business Cooperation

我们正在寻求以下合作方，欢迎联系：
We are actively looking for the following partners. Feel free to connect with us:

• 北美本地 分销商 / 经销商（D2C / B2B 均可）
• 海外电商平台运营团队（TikTok / Amazon）
• 本地 KOL / 内容达人进行推广合作
• 仓储物流服务商 / 海外仓对接资源
• 海外品牌联名 / 文创联动资源（中餐 / 茶文化相关）

📖 品牌简介 / Brand Introduction

中文：
茶颜悦色，成立于2013年，是新式茶饮的代表品牌之一，以独特的“东方美学”茶文化风格在国内拥有极高人气。自2025年起，茶颜悦色正式布局海外市场，首站选择北美，以电商方式将品牌带出国门。

通过建立 Shopify 独立站、亚马逊、TikTok Shop 等多个自营线上渠道，品牌精选40+款零食、茶叶与文创产品上线销售，并计划逐步拓展更多国家和线下渠道。茶颜悦色致力于通过更灵活的产品形态，将东方风味、美学设计与生活方式理念，传递给全球消费者。

English:
Teayan, founded in 2013, is one of the most iconic new-generation tea brands in China. Known for its unique Oriental aesthetics and rich tea culture, Teayan has gained widespread popularity across China.

In 2025, Teayan officially launched its international expansion through e-commerce, with North America as its first stop. The brand has built a strong multi-channel retail presence via Shopify, Amazon, TikTok Shop, Walmart, Weee, and Yamibuy—offering 40+ curated SKUs, including popular snacks, tea products, and creative merchandise.

Teayan aims to bring the charm of modern Chinese tea culture to the global audience, blending taste, storytelling, and product innovation.

If you would like more information, please click “Contact Us” on the right side of the page. Our team will provide dedicated one-on-one support. You are also welcome to share any feedback or content publication requests at any time, and we will respond promptly and assist accordingly.

如需了解更多信息，欢迎点击页面右侧的“联系我们”。我们将为您提供一对一的专属客服支持。您也可随时提出宝贵意见或内容发布需求，我们将及时响应并全力协助。