在全球跨境电商浪潮中，中国品牌正凭借产品力与设计力加速出海。其中，国产剃须刀品牌 Yoose，凭借颠覆性的设计理念和高品质产品，在国际市场脱颖而出，成为便携剃须刀细分赛道的佼佼者。
Yoose 由资深工业设计师 经超于 2019 年创立。品牌诞生之初，瞄准了男性剃须产品设计同质化严重、缺乏年轻感的市场痛点，推出风格独特、注重手感与美学的剃须刀系列产品。
2023 年，Yoose 在亚马逊全球开店和 Kickstarter 众筹平台上试水海外市场，首发Cyber系列剃须刀在30天内吸引1.2万名支持者，众筹金额突破150万美元，刷新了国产剃须刀的海外众筹纪录。
随后，Yoose迅速布局全球市场：
Yoose产品因出色的设计与用户体验，连续斩获多项国际大奖：
品牌同时也是迷你剃须刀的中国开创者，核心爆款产品累计服务超过 600万用户，深受年轻消费群体青睐。
Yoose的成功折射出美容个护类目在跨境市场的巨大潜力：
以 Akunbem 和 SKNBODY 为例，两家专攻女性剃须细分市场的跨境品牌，在 TikTok、亚马逊等平台销售表现亮眼，月销量与单品营收均突破百万美元。
Yoose的出海故事为美妆个护类卖家提供了可借鉴的路径：
Yoose正在拓展全球市场，如您是海外代理商、电商渠道商、品牌合作方或连锁渠道买家，欢迎与我们联系洽谈合作。
📮 合作邮箱：globalfrontier1@proton.me
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我们致力于打造中国品牌走向世界的第一站。
In the surging tide of cross-border e-commerce, Chinese brands are carving out their space on the world stage. One standout is Yoose, a rising shaving brand from China that has redefined what a portable razor can be — and conquered global markets in the process.
Founded in 2019 by industrial designer Jing Chao, Yoose identified a neglected niche: razors lacked creativity and aesthetic appeal, particularly for younger consumers. The brand launched with a mission to challenge convention and merge functionality with modern design.
In early 2023, supported by Amazon Global Selling and Kickstarter, Yoose tested the waters overseas with its Cyber Series razor. The result:
From there, Yoose rapidly expanded through:
Yoose's unique aesthetic and product quality have earned it prestigious international awards, including:
As the pioneer of the mini electric razor in China, Yoose has served over 6 million users and become a market leader in its niche.
Yoose’s rise reflects a larger movement: the explosive growth of the global beauty and personal care sector.
Other emerging players like Akunbem (women's facial razors) and SKNBODY (facial shaving & spray kits) have gained traction through viral TikTok campaigns, with single products generating over $3M+ in revenue.
Yoose provides a clear roadmap for beauty brands looking to go global:
Yoose is actively expanding its global presence. We welcome partnerships with:
Distributors, Retail Buyers, E-commerce Operators, Brand Collaborators, and International Agencies.
📧 Business Contact: globalfrontier1@proton.me
📱 WeChat ID: globalfrontier01
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We are committed to being the first gateway for Chinese brands to the world.
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